Paul Oyer

Books

Cover of An Economist Goes to the Game

An Economist Goes to the Game

How to Throw Away $580 Million and Other Surprising Insights from the Economics of Sports
by Paul Oyer · 2022

Are ticket scalpers good for teams? Should parents push their kids to excel at sports? Paul Oyer shows the many ways economics permeates the world of sports — from the business of sport to how great athletes use economic thinking to outsmart their opponents.

Cover of Roadside MBA

Roadside MBA

Backroad Lessons for Entrepreneurs, Executives and Small Business Owners
by Michael Mazzeo, Paul Oyer, Scott Schaefer · Business Plus, 2014

Three former colleagues from Kellogg pulled their heads out of the ivory tower and went in search of insights about pricing, brand management, and building a team — from a shoe store's secret-shopper program to a flying orthodontist in rural Arkansas.

"Ideas, small but perfectly formed" — The Economist, 2014
Cover of Everything I Ever Needed to Know About Economics I Learned from Online Dating

Everything I Ever Needed to Know About Economics I Learned from Online Dating

by Paul Oyer · Harvard Business Review Press, 2014

After twenty years off the market, economist Paul Oyer found dating sites are no different than the markets he'd spent a lifetime studying — search, signaling, adverse selection, thick markets — and shows how those ideas apply to finding a mate.